
Choosing the right napkin size helps improve table presentation, optimise consumption and adapt the service to each type of business. The same napkin is not used for a coffee at the bar, a restaurant table, an event, catering service or formal table setting.
In this guide, you will find practical advice on how to choose 20x20 napkins, cocktail napkins, bar napkins, restaurant napkins, 40x40 napkins, kangaroo napkins and paper napkins with a more elegant finish, such as Airlaid or linen-like napkins.
You can view our full range of paper napkins, 20x20 napkins, 40x40 napkins, kangaroo napkins, Airlaid napkins, Like-Linen® napkins and personalised napkins.
As a general guide, the napkin size should be chosen according to the type of service:
The size shown usually refers to the napkin when fully opened. The final size on the table will also depend on the fold.
This table summarises the most common napkin sizes and the recommended use for each format.
| Approximate size | Type of napkin | Recommended use | Choosing tip |
|---|---|---|---|
| 20x20 cm | Cocktail, bar or appetiser | Coffees, drinks, tastings, tapas and events | A good option when looking for a small, practical and cost-effective napkin. |
| 30x30 cm | Small standard napkin | Breakfasts, cafés, sandwiches, quick menus and informal dining | Suitable for simple services where a large napkin is not required. |
| 33x33 cm | Standard napkin | Bars, informal restaurants, cafés, fast food and events | A versatile format for everyday use in hospitality. |
| 40x40 cm | Large table napkin | Restaurants, hotels, catering, banquets and full meals | Recommended when looking for better table presence and greater comfort for the customer. |
| Kangaroo format | Napkin with pocket for cutlery | Restaurants, terraces, catering, events and prepared services | Allows cutlery to be presented quickly, hygienically and neatly. |
| Premium formats | Airlaid, Like-Linen® or linen-like | Restaurants, hotels, events, celebrations and special services | They provide more body, softness and a more elegant image. |
These sizes are for guidance only. The final choice will depend on the type of food, the level of service, the style of the establishment and the presentation you wish to offer.
20x20 napkins are one of the most widely used sizes for cocktails, drinks, cafés, bars, appetisers, tastings and events. They are small napkins, easy to place and very practical when consumption is quick or does not require a large table napkin.
They are also a good option for serving with coffees, glasses, tapas, snacks, small desserts, catering bites or bar service. If the aim is to offer a functional solution with controlled consumption, the 20x20 napkin is often one of the most efficient alternatives.
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30x30 napkins and 33x33 napkins are very versatile formats for hospitality. They work well in cafés, bars, informal restaurants, bakeries, food service, breakfasts, snacks, sandwiches, quick menus and simple food service.
They are more complete than a cocktail napkin, but do not take up as much space or generate the same consumption as a large napkin. That is why they are often a good choice for businesses that need a balance between presentation, functionality and cost.
If the service includes simple dishes, sandwiches, tapas, burgers, breakfasts or informal menus, a 30x30 or 33x33 cm napkin may be sufficient in most cases.
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40x40 napkins offer a more refined table presence and are especially recommended for restaurants, hotels, catering, banquets, celebrations and more complete lunch or dinner services.
Their larger size provides greater comfort for the diner and allows for a more elegant presentation, whether placed on the plate, next to the cutlery or folded on the table. They are a suitable option when the napkin forms part of the service image and not just its functionality.
For businesses that want to convey a higher-quality image, large napkins are a highly recommended choice, especially when combined with Airlaid, Like-Linen® or personalised designs.
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Kangaroo napkins, also known as pocket napkins or cutlery napkins, include a pocket that allows a knife, fork or spoon to be inserted. They are very practical for preparing services in advance and speeding up table setting.
This format is especially useful in restaurants, terraces, hotels, catering, events, buffets, food trucks or high-turnover services. As well as improving presentation, they help protect cutlery and maintain a neater, more hygienic image.
If your business needs to prepare many tables in a short time or is looking for a consistent presentation, kangaroo napkins are a very effective option.
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Linen-like paper napkins are an ideal alternative for businesses looking for a more elegant presentation without giving up the practicality of a disposable napkin. They stand out for their greater softness, body and resistance compared with a conventional paper napkin.
Within this family, Airlaid and Like-Linen® napkins are widely used in restaurants, hotels, catering, celebrations and premium services. They offer a more refined image and can help raise the perception of quality at the table.
They are especially recommended for full meals, dinners, corporate events, weddings, banquets, hotels and restaurants that want a presentation closer to textile table linen.
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If, as well as choosing the right size, you want to strengthen your business image, you can personalise your paper napkins with a logo, corporate colours, promotional messages or special designs.
A practical solution for restaurants, bars, cafés, hotels, catering, events and takeaway services.
It depends on the use. In hospitality, the most common sizes are 20x20 cm for cocktail or bar use, 30x30 or 33x33 cm for informal services and 40x40 cm for restaurants, hotels and more complete table service.
A cocktail napkin is usually approximately 20x20 cm. It is a recommended option for drinks, coffees, appetisers, tastings, tapas, events and bar service.
For a restaurant, a 40x40 cm napkin is usually the most recommended option, especially for full table service. For informal menus or quick services, 33x33 cm formats may also be used.
In bars and cafés, 20x20, 30x30 or dispenser napkins are usually the most practical. The choice will depend on whether they are used for coffees, drinks, tapas, sandwiches, breakfasts or table service.
Kangaroo napkins are napkins with a pocket for inserting cutlery. They are widely used in restaurants, terraces, catering and events because they allow the service to be prepared quickly while maintaining a neat presentation.
Airlaid and Like-Linen® napkins offer a feel and presence closer to fabric. They are suitable for restaurants, hotels, events, catering and services where a more elegant presentation is required.
For presenting cutlery, the most practical option is to use kangaroo napkins. This format includes a pocket for placing the cutlery and makes table setting easier in restaurants, terraces, catering and events.
Yes. Paper napkins can be personalised with a logo, corporate design, colours, promotional messages or QR codes. They are a very useful option for reinforcing brand image in hospitality and events.
The 20x20 napkin is small and is mainly used for cocktails, coffee, drinks or appetisers. The 40x40 napkin is larger and is designed for restaurants, hotels, catering and more complete table service.
For events and catering, the choice depends on the type of service. For appetisers or tastings, a 20x20 napkin may be sufficient. For seated meals or banquets, it is advisable to use 40x40, Airlaid, Like-Linen® or kangaroo napkins.