A visual journey through García de Pou’s catalogue covers
Leading illustrators and international artists have brought the covers of García de Pou’s catalogues to life over the years. Each edition reflects a unique vision of hospitality, food service and contemporary design, turning our covers into a small art gallery closely linked to the HORECA sector and to the visual evolution of the professional hospitality catalogue.
Peret
In 1988 the catalogue cover was commissioned from the illustrator Peret (Pere Torrent), who ten years later, in 1998, would receive Spain’s National Design Award and become one of the leading figures of contemporary Spanish design. Throughout his career he created corporate identities as well known as that of the fashion brand Desigual. On this cover a figure with a synthetic line and unmistakably his own iconography appears, through which the artist constructs a direct and expressive image of the world of hospitality.
Daniel Torres
A Valencian comic artist and illustrator, and a leading figure in contemporary European comics, Daniel Torres is the creator of landmark works such as Roco Vargas. For the 1994 García de Pou catalogue cover, he created a lively ensemble scene full of humour, rhythm and detail, set in the world of hospitality and food service. Chefs, waiters, cookers and tables all share the spotlight in a dynamic, theatrical composition that turns restaurant life into a vibrant visual narrative.
Forges
One of the great names in Spanish graphic humour, Forges was known for his sharp social and instantly recognisable line. On that year’s cover, García de Pou hospitality and catering products came to life through his distinctive visual language, bringing personality, wit and strong artistic identity to the catalogue.
Antoni Pitxot
A painter from the Empordà region, closely associated with Salvador Dalí’s circle and the Dalí Theatre-Museum in Figueres, Antoni Pitxot is known for a singular artistic universe built from the eroded stones of the Cadaqués coastline. These stones, together with moss and lichen, are the essential elements of this catalogue cover. He first arranged them as sculptural forms and later translated them into painting, creating figures and a myth-like scene for García de Pou.
Javier Mariscal
An internationally renowned designer and illustrator, Javier Mariscal created Cobi, the mascot of the Barcelona ’92 Olympic Games, and remains a key figure in contemporary Spanish design. With his unmistakable Mediterranean style, he produced a García de Pou catalogue cover full of energy, colour and creativity, linking graphic design with the visual world of hospitality.
Vives Fierro
A Catalan painter known for urban and everyday scenes in which light and composition build visual stories with a distinctive atmosphere, Vives Fierro conceived the 2003 cover as a pictorial collage. Hospitality products become part of the narrative itself, reinforcing the connection between art, catering and the professional catalogue.
Manel Anoro
An artist with a free, expressive stroke, Manel Anoro’s work stands out for its chromatic intensity and the vitality of his painterly gesture. The 2014 catalogue cover reflects this contemporary sensibility through a scene full of colour and energy, set in the Dominican Republic, bringing freshness and international projection to the García de Pou brand image.
Leonard Beard
An illustrator and designer known for his refined, conceptual style, Leonard Beard places visual synthesis and composition at the centre of his work. For the 2015 cover, he proposed a minimalist and elegant interpretation of the world of food service, aligned with a contemporary aesthetic that sits perfectly within the García de Pou catalogue.
Ramón Moscardó
An internationally recognised Catalan painter, Ramón Moscardó is celebrated for Mediterranean scenes full of light, colour and spontaneity. On the 2016 cover, he translated this luminous atmosphere into an everyday scene on a seafront terrace in Cadaqués, evoking calm, light and the Mediterranean lifestyle so closely associated with hospitality.
Daniel Torres
Daniel Torres, who had illustrated the 1994 cover, returned 23 years later to create the catalogue cover once again. This second contribution presents a richly detailed urban scene in which architecture, hospitality and social life come together in a dynamic composition that enhances the visual value of the García de Pou catalogue.
Leonard Beard
Three years later, Leonard Beard once again signed the García de Pou catalogue cover. For the 2018 edition, he created a scene of great serenity and formal refinement, with an open landscape and a food truck that evokes the emerging ways of consuming food at the time. Almost cinematic in appearance, the composition conveys openness, stillness and modernity.
Quim Hereu
A Catalan painter and creator of the artistic movement known as “estrambótico”, characterised by a dreamlike universe, Quim Hereu built the 2019 cover around an image inspired by Charon, the boatman who carried souls to the other shore. Here the boat becomes a García de Pou Parole tray, turning the artwork into a metaphor for the transition towards more sustainable hospitality solutions and environmentally responsible products.
Jordi Labanda
An internationally acclaimed illustrator, Jordi Labanda is celebrated for his elegant stylised figures and unmistakable editorial style. On the 2021 cover, he celebrates the pleasure of eating and drinking together, reflecting the human desire to share experiences, with women and environmental awareness as the central themes of a sophisticated and highly contemporary composition.
Jorge Arévalo
A contemporary illustrator whose work combines colour, rhythm and dynamic urban scenes, Jorge Arévalo placed recyclable products within a cosmopolitan setting inspired by New York. The 2023 cover evokes the rise of delivery and takeaway in modern hospitality and catering, connecting the catalogue with current food service trends.
Jorge Lawerta
A Valencian illustrator recognised for his vibrant pop aesthetic and graphic language rich in references to today’s visual culture, Jorge Lawerta created a festive and explosive scene for the 2025 cover. The result invites the viewer to pause, explore and discover every detail, reinforcing the distinctive visual personality of the García de Pou catalogue.
Virginie Morgand
A French illustrator whose work stands out for its use of colour and lively scenes, Virginie Morgand brought the 2026 catalogue cover to life with a vision of Mediterranean living. A promenade by the sea, a lively market and a bright atmosphere convey warmth, inspiration and a natural connection with the world of hospitality.