Who hasn’t ever stopped at a train station, airport or petrol station cafeteria with the intention of grabbing a quick bite to eat and continuing their journey? The «Grab & Go» concept was born precisely out of this need: grab something to eat that catches your eye and continue your way. No waiting. Without having to stop and sit down. But cafés or restaurants that want to offer their customers this type of service must consider a series of basic rules if they want to see their business prosper. Here are some of the secrets of a good «Grab & Go».
First of all, «Grab & Go» products must be seen by the eye, so they must be placed in a privileged and strategic place in our establishment. It seems logical, but it is not always taken into account. It is common to see ready meals and snacks in inconspicuous places, behind display cabinets inaccessible to the customer or covered by the checkout queue. The «Grab & Go» section should always be in visual contact with the customer who should be able to reach the products without any effort.
Salad bowls with transparent lid for «Grab & Go» by García de Pou
Food should be placed on the shelves or in the refrigerators in a meticulously ordered manner. In rows of the same product and with the same packaging. For example, sushi in transparent window boxes in one row, salad bowls with lids in the next and sandwich boxes in another. The customer does not have to search too hard for what he or she wants to eat and, above all, the presentation of the products should be as attractive as possible.
Sushi boxes with window by García de Pou
Although it may seem obvious, «Grab & Go» products require packaging that perfectly displays their contents and, if possible, highlights them. It should not be forgotten that this type of purchase is usually made quickly and impulsively. It should also be beard in mind that the packaging should have an ergonomic format for the consumer. Easy to open, easy to eat on the go and without smudging.
Sandwich boxes with window by García de Pou
Finally, there is one last rule that must not be overlooked in 2021. The target audience for the «Grab & Go» is mostly young people who are committed to the environment, so the new packaging designed for this type of business must necessarily be recyclable. Any other option, nowadays, is doomed to failure. Healthy food is the gastronomic trend that has taken the world by storm. But this healthy food has no reason to exist if it is not accompanied by packaging that meets the demands of the new generations.
Window boxes for «Grab & Go» by García de Pou
The «Grab & Go» means being able to eat whenever and however you want. On the road, on the way to work, on the way home or at the end of your paddle tennis match with friends. It means eating in a balanced way and with fresh, quality products. It is eating quickly and cheaply. It is no longer the future, it is the present. That is why it is important for hotel and catering businesses to adapt to the needs of these new consumers, but always bearing in mind that it is not enough simply to do it, you have to do it well.
Boxes for sandwiches with window by García de Pou
