Lockdown Heist

“Lockdown”: 2020 word of the year along with “epidemic” and “coronavirus”. Lockdown has become a synonymous of “Binge Watching” since you can only walk on your balcony or in your garden if you are lucky.If you want to go to the restaurant, all you have to do is to order it at home. If you want to do some sports do it at home of course … What about a marathon in your hallway? Or maybe you would prefer marathon-viewing?

Marathon-viewing and meal home delivery growth have a lot more in common than it seems. It is indeed as easy to order food as it is to watch series because we are talking about two sectors which have needed to adapt to drastic changes in consumption habits.

If there is a series that can boast of being the undisputed object of mass marathon-viewing, it is “Money Heist” on Netflix which, despite thefts, kidnappings, hostages… also have a lot to do with the concept of lockdown both in the National Currency and Stamp Factory and within the Bank of Spain. If there is one company that knew how to place its products in “Money Heist”, it is Garcia de Pou and it is not the first time that our products are placed in the 2nd most watched series on Netflix. Garcia de Pou appears in the first season with a natural kraft paper bag “Feel Green” on the foreground and in the fourth season with our cardboard waffle container.

If the editorial team of “Money Heist” had to review its narrative structure due to the marathon-viewing phenomenon, the home delivery business, for which we dedicate a special section on our website. Had to tune to it very quickly.

The lockdown of bars and restaurants due to the coronavirus pandemic has left thousands of HoReCa players out of the game, except those who already offered home delivery services or those who quickly reinvented their offer. However, in this dynamic it is necessary to know how to redefine different factors. First, we must consider our internal logistics by limiting our meal offer and making it easier. We are living in a period with complex logistics because many suppliers are sometime unable to supply 100% of their product catalogue. Regarding the delivery, there is surely a lack of people to do it, but it is possible to create alliances with sectors also affected by the situation like Taxis… which have seen their activity decreasing drastically. We can even collaborate with food retailers who, if they are open, can sell our meals.

In any case, for this to be possible, it is essential to have strong and approved packaging solutions which ensure safety in transport, hygiene, maintenance and temperature preservation. We have in our catalogue a whole range of products adapted for the meal delivery, like our American boxes, Bionic Bagasse containers and all other necessarily liquid-proofed solutions, microwave proofed and temperature conservation… You will also find cardboard packaging such as transport boxes, tubs with sealed lids, pasta/rice containers, lunch boxes, hamburger boxes, salad containers, woks, etc.

Beyond being only an economic player, Garcia de Pou contributes to the mutual effort by participating in a chain of solidarity in the catering sector to help those who need it most. To serve, not in the sense of serving a plate on a table, but with the meaning of serving together in a lockdown market where professionals at risk, such as health and safety, are tired physically and psychologically.

Human values ​​are more than ever fundamental in difficult times like those that we are experiencing today. Solidarity and eco friendliness worth much more than discounts and other special offers to conserve customer loyalty.

We all believe that the world will be different after this pandemic. In any case, we ignore what it will look like…

At Garcia de Pou’s we will do everything to ensure that customers can continue with family and friends having series marathons-viewing with of course their favourite meals delivered directly home.

This is also participating in human happiness and joy while ensuring everyone’s safety.