Communication is the first service that clients receives from us. What really makes clients feel uncomfortable is what they perceive on an emotional level. We all know that it’s essential for staff to be attentive in oder to guarantee good service, but misunderstanding information and confusion also generates discomfort for the client and can effect their decisions when shopping.
“It’s not enough to express a message; if it was not received or was not understood, communication did not take place.”
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Label products properly improves client’s satisfaction as they are able to choose what best fits their expectations.
To help a message be well received, there also has to be a relaxing and agreeable atmosphere that predisposes the client to be receptive.
These mini blackboards are a functional and versatile lettering system. It’s possible to make the most of them when we use them creatively. Here are our tips:
1- Communicate the name of the product and its best quality
Something as simple as giving additional information about a product helps to improve a client’s experience. They will take the product that best fits their expectations, so their satisfaction will be higher. They will therefore not hesitate to return when needing anything else. For example, in a bakery: “Rye bread: – gluten + vitamin”.
2- Suggest combinations and compatability with other products
You can place mini blackboards strategically on counters, suggesting products that should accompany others. For example, when a client is in front of the fast food service counter making up his mind about a pizza portion, a mini blackboard infront of the pizzas suggesting topping up his menu with a fruit salad will tempt him to dessert, and stimulate his progress to the desserts section.
Suggest combinations and pairings with other products in order to increase your sales.
3 – Report all pricing
In a shop, the fact that some products show their prices and some others not, generates discomfort and even suspicion in clients.
Prevent a client from having to ask; he will very likely decide not to buy what he does not know the cost of.
4- Make use of the mini blackboards to spoil your clients
Use an intimate and positive tone.
Try to avoid sentences that begin with DO NOT. Instead of messages like “We do not accept VISA”, try to make a sentence positive, for example “Please, pay in cash”.
Mini blackboards can also be used to give emotional messages that attract client’s attention and help to improve their mood, promoting a relaxed, positive and receptive ambient. For example, it’s possible to encourage the client to try the novelty of the day with a message like “Do try something new… today!”.
To inform is useful; to label with affection is effective.
“People will forget what you say, people will forget what you do, but people will never forget how you made them feel” – Maya Angelou.
