How to brand your food services for fairs and festivals

Events: where art and leisure meet business.

The season of fairs, fetes and festivals is upon us. Event marketing has turned into one of the most effective and profitable communication strategies for many companies (as well as for small-to-medium-size businesses). Whenever event marketing is done by expert professionals, the planning, organization and execution is guaranteed to be a success.

Conferences, seminars, workshops, presentations, markets, thematic fairs, music festivals, cinema festivals… are all instruments and formulae that allow the companies that organize them to reach potential new clients and to build a relationship with them by providing a real experience associated with a positive emotion that the target audience won’t forget.

If you supply food services for events, be prepared to be able to offer solutions that adapt to the needs of every client.

Festivals, markets and fairs are becoming more personalised and segmented everyday. Ideally, they aim at a very specific target and completely modulate their offer of leisure, knowledge and type of experience according to the type of clients they want to attract. What is Garcia de Pou’s role in this act? A meal must not be missing in any celebration, and this is where we offer our catalogue for your use!

In an organic, macrobiotic or vegetarian market, it wouldn’t be coherent to offer drinks and food in plastic containers, would it? The same would apply for handcraft fairs, where the ideal situation would be for restoration services to be using trays and containers that stay as close as possible to the concept of «handcrafted». In an event linked to «vintage» style, it’s possible to remain consistent in even the smallest details by using patterns related to this concept on wrapping and food containers. Almost everything is possible!

If you want to help your clients take branding to another level, just bear in mind the following tips:

Prepare your outdoor season: make a list of fairs, markets, festivals and different events that are held all over the country and choose the ones you want to supply.
Segment the list according to the target audience they are focused on and their basic interests.
Offer your clients (the event organizers) an extra service in branding coherence by offering containers and other supplies that adapt to their message.
- Keep in mind our section of biodegradable and recycled products made of sugar-cane, palmleaf or recycled cardboard that will appeal to your clients whose brand connects with conserving the environment.
- Our bamboo and vegetable sheet packings can be the ideal solution for events whose brands connects design with sustainability, slow food, etc.
Trust us: all our food presentation products observe the current sanitary regulations.
Bear in mind that we can personalize many of the containers with corporate brands. Plan your orders including customisation four weeks in advance so that we can manage them in time.