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Paper and cardboard packaging, a consumer favourite

Do we care about what product packaging is made of? Do we opt for recyclable packaging when shopping? Are we aware of the environmental benefits of paper and cardboard packaging? «Two Sides», an international nonprofit organisation working to promote a sustainable economy, decided to find out by surveying 5,900 citizens in nine European countries about their consumption habits. By doing so, we were able to find out more about our preferences and perceptions regarding the packaging materials used in the products we consume. The results are revealing.

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#THEPACK

Can single-use food packaging be reinvented? The answer is yes. If we ask consumers what an ideal disposable food packaging should look like today, most of them would be clear about this. The prevailing requirement should be sustainability. Containers have to be made of biodegradable and easily recyclable materials. Therefore, if there is one material that meets this requirement, and it is the first that comes to mind, it is cardboard.

The second requirement, but no less important, would be strength. A container must always be capable of fulfilling the function for which it is made. In this case, for serving food, it is essential that a box, a container or a cone for fries does not deteriorate with the moisture or grease that food inevitably releases. A good dish should never be ruined by an unsuitable container.

And last but not least, design. We are not discovering anything new if we say that a modern and attractive packaging makes customers as loyal to an establishment as the product itself. Beautiful packaging enhances a dish and may even end up being immortalised in one of the thousands of photographs that foodies post on social networks every day.

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Single-use paper and cardboard packaging is becoming more and more important in the fight against climate change

García de Pou echoes a recent study on the use of paper and cardboard packaging in the hotel and catering industry, which shows that we are on the right track to make our planet more sustainable. The comparative study on Life Cycle Assessment (LCA) carried out by Ramboll concludes that quick service restaurants that use paper and cardboard packaging contribute to a lower consumption of drinking water, generate fewer CO2 emissions into the atmosphere and help to slow down the depletion of fossil fuels, compared to those that use reusable packaging. These are key factors in the European Union’s goals to end climate change.

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García de Pou, present in the EU Ecolabel Product Catalogue

At García de Pou we continue to strengthen our commitment to the environment. This is evidenced by the 300 products of our company that can be found in the European Ecolabel Catalogue, a list that aims to reward those companies that work with ecological criteria and give visibility to the products that have obtained this distinction.

Among our products with the Ecolabel distinction, all of them made of tissue paper, we can find «Maxi Jumbo» toilet paper, hand towel rolls, industrial and couch covering paper. There are also white and coloured napkins from the «Double Point» and «Quattro» ranges, as well as «Mini service» or «Kangaroo» napkins and the line of recycled napkins. Continue Reading

Jordi Labanda, cover of the new García de Pou Catalogue 2021

For yet another year, and this is the 30th, at García de Pou we wanted to elevate the cover of our catalogue to the category of art. Javier Mariscal, Forges, Antoni Pitxot, Quim Hereu, Leonard Beard and countless other artists have illustrated the cover in previous editions. On this occasion, it is the prestigious illustrator Jordi Labanda who is in charge of attracting all eyes and inviting them to take a look at the new García de Pou Catalogue 2021.

«I think it is a fantastic initiative that García de Pou is using visual artists to create its covers. This decision, so brave if you take a retrospective look, gives the brand an extra quality and excellence. The union of art and big business has always yielded interesting results», says the artist.

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Menus 0 – Placemats 1

Vintage style is all the rage as a new approach in the restaurant sector. While in the past we may have been surprised to go to a restaurant where the only option is that the waiters reel off the menu from memory, now it is a new requirement of lockdown easing. ‘Leave the menu alone and sit down properly’ is something we’re not going to be hearing from parents for some time, because, due to Covid-19 prevention measures, having a menu in restaurants is no longer permitted in order to avoid contact with surfaces that pass through many hands.

Imagination is power and innovation. And as long as the so-called ‘new normal’ ceases to be abnormal, alternatives must be sought, just in case waiters end up losing their voices. In fact, before the advent of the Covid-19 pandemic, many of the changes that have now suddenly come into force were already starting to be implemented. Occasionally, some things come to stay. So what options do restaurants have to provide information on food while maintaining maximum safety for all?

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Reinventing Yourself in Times of Pandemic

If there is one sector that we are all looking forward to reopening, it is without a doubt the restaurant and catering industry. After the lockdown caused by COVID-19, the gradual return to normality requires measures ranging from takeaway services to capacity limitations and, of course, the adoption of measures to ensure the safety and hygiene of customers.

Faced with this situation, many restaurants have quickly adapted by opting for alternatives such as takeaway and delivery services as a new opportunity for their business. In difficult times, one has to reinvent themselves.

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Lockdown Heist

“Lockdown”: 2020 word of the year along with “epidemic” and “coronavirus”. Lockdown has become a synonymous of “Binge Watching” since you can only walk on your balcony or in your garden if you are lucky.If you want to go to the restaurant, all you have to do is to order it at home. If you want to do some sports do it at home of course … What about a marathon in your hallway? Or maybe you would prefer marathon-viewing?

Marathon-viewing and meal home delivery growth have a lot more in common than it seems. It is indeed as easy to order food as it is to watch series because we are talking about two sectors which have needed to adapt to drastic changes in consumption habits.

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Delivering the goods

We live in a fast-paced world, which is getting faster by the day. People with hardly any time or people who don’t know how to make more time. Millennials immersed in new ways of living –as a side note, nightclubs are closing in droves since people no longer hook up while getting down on the dance floor– followed by Generation Z, who will sustain these new habits and even surpass them. People who live such stressed-out lives that they have to turn to yoga instead of relaxing by doing some cooking.

Conscious breathing, relaxing the mind, and living in the here and now are espoused by coaches and spirituality gurus. Whatever the case may be, the reality is, however, that an increasing number of people are opting for takeaway food when hunger strikes. Food on the go is also part of the here and now, since demand is on the up and shows no sign of slowing down in the short term.

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A recipe for success

It’s always nice when someone suddenly points out something that you had already noticed. Asking ‘why’ about something is a very healthy exercise. For example, why is one website more successful than another? Why does a good advertising agent design the creative content of their ads in a certain way? Why does a photographer frame something one way but not the other? By the end of the day, hundreds – if not thousands – of visual images have passed before our eyes and knowing how to grab your customer’s attention to maximise impact is now more important than ever.

So let’s ask ourselves, what differentiates a good menu from a bad one at a café or restaurant? A good menu on one of our García de Pou blackboards, for example, can be easily distinguished from a bad one by any number of visual elements, but also by the way in which the information is laid out.

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