We live in the age of the image, where restoration businesses and the hotel trade find that customisation is a way to create brands with personality and to differ from their competition.
As we were mentioning in our article on branding, there are four aspects to take care of so that the client remains entirely satisfied with his experience:
The chef James Beard says: «Food is our commonality, a universal experience»
Catering services are meant to provide the same excellent experiences that we receive from restaurants, with the added difficulties that the culinary experience takes place in all sorts of spaces and conditions, together with completely differing time scales. What can we tell you that you don’t already know!?
With its roots in France, a few years ago we began to see it on tables all over Europe. But why a log? The origin of this cake is the pagan celebration of the winter solstice, with its ‘Fire Festival’ in which the pre-Christian families got a large log and burned it slowly in their homes during the three days of the festival. The burning of the log and the rituals surrounding it predicted whether the coming year would bring good or bad luck. The coming of Christianity, initially, and then industrialisation a few centuries later, reduced this atavistic ritual to a symbolic dessert in the form of a log, which is eaten on Christmas Eve or Day.
Butchers, restaurants and take away places see how year after year their Christmas campaigns get more and more intense, since consumers increasingly choose to buy a take away meal or a menu delivery to eat at home.